designedbylichen.com

Website & Logo design

Lichen is a professional creative direction company that specializes in high-end luxury home and commercial stone countertop design. Their idea with the website and logo was to create a sleek website design that showcased their attention to detail through their digital look alone. The contrasting color choices and modern typeface made for an easily legible webpage that allows their product images to pop off the page; all while letting potential clients know they are a professional design company without a need to mention it themselves.

Instagram details

The company also relies heavily on social media influence and wanted a way to make their followers aware of each upcoming material they would be implementing with every curated season. The brief called for the manufacturer’s name, material name, and available thicknesses to be displayed with each post, but most importantly the brief emphasized a graphic sample of each material.

The Take Away

The need for a seamless design style throughout website, social media posts, and company stationary made this a lengthy project to complete. A lot was learned working alongside a company that prides itself in its professionalism and keen eye for good design. Simplicity is not easy to design but when it is done well it says a lot.